SEO Specialist - Search Engine SEO Ranking Elite

Search Engines History
In the early development of Internet, web information retrieval, relatively few more easily. However, with the development of Internet explosive ordinary Internet users to find the information you need just like looking for a needle in a haystack, to meet the requirements of the professional public information retrieval and search the site.

Modern sense of search engines, 1990 by ancestor Montreal university students Emtage Archie invented Alan. While World Wide Web haven’t appeared, but the network file transfer or quite frequent, and because of large files dispersed in each scattered FTP, inquires Alan, so very inconvenient Archie working principle and now the search engine has been very close, it depends on a script automatically drawnet on file, and then to relevant information, for users with index of expression. Archie due to its customers, deeply inspired by Computing System, Nevada, university of Services have identified in 1993 developed another with very similar to the search tool, but now the search tool, but an indexed file already can retrieve pages.

At that time, “robots” is a word is very popular in the programming. Computer “Robot” (Computer) refers to a Robot to humans cannot achieve speed uninterrupted perform the task of software programs. Due to the special for retrieving information “robots” program like spider crawling to climb in the network, therefore, search engine “robots” program is called the “spider” program. The World’s first used for monitoring Internet development scale “robots” program is also World wide Web development of Gray Wanderer. It is only beginning to statistics, the number of Internet server for later development can search site domain. Wanderer with corresponding, Martin Koster in October 1993, it is created ALIWEB Archie HTTP version. ALIWEB don’t use “robots” program, but on site submit information to set up their own initiative, similar to the index of the link, now we known Yahoo.

Along with the rapid development of the Internet, all new web searching, therefore, become more and more difficult in the Gray also Wanderer basis, some programming will traditional “spider” program principle made some improvements. The idea is that since all your pages may have even from other websites, then follow a link from the web link, it is possible to start the Internet search. To The end of 1993, some Based on The principle of search engine began to emerge in succession, which JumpStation World Wide Web, The predecessor of The Worm (Goto, namely today, and suggestion on Engineering (Repository - Based RBSE spider) is The most prestigious. However JumpStation and WWW Worm just to search tools in the database to find the matching order information search results, so no arranged information correlation. And RBSE is first introduced in the search results of key string matching degree of the concept of modern significance on engine search engine appeared in July. 1994. Then Michael Leavitt John Mauldin will the spiders access to the index procedure, creating a now known as the Lycos. In April, Stanford university (Stanford Ph.D, David Filo two chinese-americans and Yang Yang (Gerry) jointly founded the super directory indexed Yahoo, and successfully that the concept of search engines. Since entering the high-speed development of search engines. At present, the Internet search engines are famous name already amounted to hundreds of its information retrieval and was obvious. Such as the recent overshadowed by Google, the database deposited page has reached 30 billion!

With the rapid expansion of the scale of the Internet search engine, a light on his already unable to adapt to current partaking market conditions, so now search engine began to appear the collaboration between division, and a professional search engine to search technology and database service providers. As foreign Inktomi itself is not directly user-oriented search engine, but to GoTo the suggestion (including LookSmart), MSN, and other such HotBot full-text search engine provides web search services. Domestic baidu also belong to this category (note), sohu and sina use is its technology. So in this sense, they are search engine’s search engine.

Blackhat SEO Tactics and Techniques

The optimal way, general according to certain keywords, not through the website structure, and external links page factors, the optimization of web search engine rankings. But in fact we found some websites with the incorrect optimization strategy, not only to improve the website ranking, on the contrary make website ranking tumbled even by search engine. Here we list was banned in Google properties of SPAM optimization technologies for everybody reference.

A: the hidden text/hide links

Generally refers to the web search engine designed specially for visitor can see, but the common text or links. In all kinds of hiding technology, the most common is the text or link text font color for the background color and set the same or very close.

* hidden text (Invisable/what text),
To the site under the premise of beautiful contains a large amount of pages by improving key points, so as to achieve improved correlation of search engine rankings.
* (Invisable/what hidden link links)
To the site under the premise of beauty in other page by page to target optimization of adding stealth links, through ascension and improve links to score search engine rankings.

Now most search engines are capable of detecting hiding technology, and considered cheating. Therefore contains implicit text page search engine rankings are faced with a list of deleted or even lower. Although the use of stealth technology is Google and escaped website, but most people think is not worth the risk. Actually by adding video text content and certain keyword density can achieve the same effect.

2: the web and Google description

In general, a web search engine submission to the site was collected, with other page after the replacement of the site. “The Bait behavior (Bait - and - Switch)” belongs to such bait-and-switch heave - create a optimizing page and an ordinary page, and then submitted to the search engine optimization page by page, when the search engine optimization with ordinary pages included after instead.

Three: misleading or repetitive keywords
* Misleading keywords (come Words),
In this web page and irrelevant to attract the misleading keywords to check the theme of the visitors to visit the website. This approach seriously affect the search engine results provide the correlation and objectivity, hatred for search engines.
* repeatability keywords (Repeated Words),
The cheat technology, also called the “Keyword Stuffing stack cheat (words), it is used for web search engine appeared in the title text and high attention to the words of the keywords unreasonable (excessive repetition). Similar to other methods include a logo in HTML yuan stack keyword or use multiple keyword yuan logo to improve the keywords. This technology can easily be aware and search engine by corresponding punishment.

Four: contact Page (Cloaked Page)

Actual search engines for visitors or hidden web content, real or to provide a search engine of search engine friendly contents of the rankings.

Five: Deceptive redirection (Deceptive redirects)

The user access to the first page (landing page redirects to a rapid) content completely different page.
“Ghost Domain (Shadow Domain).”
This is the most common deceptive redirection technology, redirect users access by fraud or other web pages. General use HTML (Meta Refresh logo to Refresh). Most search engines are not using the logo of the index page. If you use the browser to refresh logo or resolution, then please use Javascript and extended redirection time as possible. If you must use redirection function, so please make sure that no less than ten seconds to refresh cycles.
There is a kind of circumstance * when the user to open a site that says on its website has moved to a new domain, please click on a link to the new domain user website. But when the user in the link is found, a “member” link. This also is deceptive redirection behavior.

Six: door (Doorway Page)

Also called “Bridge/Jump/the Portal Page Entry /. For certain keywords is specially made for the page, search engine, the purpose of which is to improve the design of specific keywords in search engine rankings in design of the domain name, and target keyword redirects to another domain real web site. Search engines for those who tend to ignore about automatic redirect to other pages of page retrieval.

Seven: replication site or web pages

The most common are Mirror Sites (Mirror automated). Through the web page of Yang or copy and distribute content in different domain name server, and search engine on the same site cheating on the same page or multiple index. Now most search engines are capable of detecting provide proper mirror sites of filtration system, once discover mirror sites, source sites and mirror sites will be deleted from the index database.

Eight: cheat Link technology/malware Link (Link Spamming)

Typical cheat link technology includes:
# link farms (link factory),
# bulk link exchange program (work) link exchange it
# crosslinked Cross (Link)

“Link factory” (also called “link mechanism”) refers to a web links and crossed by a network system. These pages may come from the same domain or domains, and may even from different servers. A site to join such a “link factory”, on the one hand, it can be obtained from the system of all web links, at the same time as the exchange it needs “dedication” their links, the method to improve links score, achieve the goal scoring. Links to intervention, Now that they search engine is a piece of cake. If found, whether belong to consciously or unconsciously, “link in the factory” all sites are to blame.

Nine: the other
# log cheating
Based on some pages of the site higher levels of click fraud to the highest ranked the site cited the log, so as to achieve their import links. Google has realized this behavior and to use this approach to obtain import links to sites to take corresponding measures.
# door Domain (Doorway Domain)
Designed for enhancing the specific keywords in search engine rankings of the target keyword rich design domain, and then redirects to other domains of the home page. As search engines generally ignored the automatic redirect to other pages page retrieval, so don’t advocate the use of this technology.

Along with the rapid development of the Internet, WEB information, in the ocean of information users to search information, like looking for a needle in a haystack, search engine technology solves this problem just (it can provide information retrieval service). Currently, the search engine technology are becoming the computer industry and academia to research and development of the object.

Search engines is growing with the increasing of Websites rapidly, WEB information from 1995 started gradually developed technology. According to the journal science in July 1999, the article “WEB accessibility of information, the world currently estimated more than 8 million pages, 9T and still more data to every four months double speed increase. Users in the ocean of information in this vast information, inevitable meeting “looking for a needle in a haystack.”

Search engine in order to solve this problem, “and” television. Search engine to certain strategy in the Internet to find information, collection, information extraction, organization and understanding, and provide information retrieval, and service purpose of navigation. Search engines provide navigation services on the Internet has become very important network service, search engine sites were also praise for “web portal”. Search engine technology and computer industry and academia to become objects of research and development. This paper intends to search engine of key technologies are briefly introduced, with a view to play a valuable role.

Search Engines Classifications

According to information collecting methods and ways of services, search engine system can be divided into three categories:

Catalogue Search Engine: artificial means or semi-automatic mode of information, information, editor view, and the formation of artificial information under the framework of predetermine classification. Most websites, provide information for browsing service directory service and retrieval. This search engine for the intelligent, who joined the accurate and navigation information so high quality, defect is needed, large amount of maintenance manual, information, not updating the information in time. This type of search engines are: LookSmart, Open Directory Yahoo, Guide Go, etc.

Robots Search Engine with Spiders a robot program (in some strategies on Internet automatically collect the information, and found by index as the information collected by the retrieval is indexed, according to the user’s query input index, and search results returned to the user. Web services is facing the full text search services. This search engine is updated timely, informative, and not artificial intervention, defect is too many, return information, users must not information from the results of screening. This kind of search engine is represented in the Northern AltaVista: one idea, and Infoseek Inktomi, FAST, and Lycos, Google;, For “tianwang” : swimming, OpenFind etc.

Combine Results Search Engine: this kind of search engines do not own data, but also the user queries to multiple search engines, and returns the result of repeated exclusion, reordering, etc, as their results returned to the user. Web services for fulltext retrieval. This type of search engine results returned information is larger, more whole, can make full use of shortcoming is not used by the search engine, users need to do more functions. This kind of search engine is represented in the WebCrawler InfoMarket, etc
Second, performance index

We will search as a WEB information retrieval problem, namely by the WEB page in the document database retrieval composed with relevant documents of user queries. So we can use the measure of traditional information retrieval system performance parameters (Recall Recall - and precision (Pricision) to measure a search engine performance.

The recall rate is related document retrieval and document repository of all relevant documents for the ratio, is measured by the retrieval system (search engine) of the recall-precision, The accuracy of the relevant documents for the retrieval of document retrieval and total ratio, is measured by the retrieval system (search engine) of precision ratio. In a retrieval system, the recall ratio and the precision and could not recall rate: high precision, low and high precision, low rate of recall. So often use of 11 11 kinds of precision under the recall rate of average (11) average precision measure precision of retrieval system. To search engine system, because no one search engine system can collect all WEB pages, so the recall rate is difficult to calculate. Current search engine system are very concerned about accuracy.

A search engine performance of systems have many factors, the main information retrieval model is, including the documents and queries, evaluation and user inquires the correlation matching strategy, inquires the sorting method and the user feedback mechanism of correlation

Third, the main technology

A search engine, by the search and retrieval index and user interface four parts, etc.

1.the search

Search on the Internet is the function of information, and found that roam. It is often a computer program, to run around the clock. It as much as possible as quickly as possible, collect all kinds of new information, and at the same time for information on the Internet update quickly, so also regularly updated has collected over the old information, so as to avoid death connection and ineffective. There are two information gathering strategies:

Responding to from a starting URL set down the URL, distribute the Hyperlink () to width and depth is preferred, or in the circular heuristic way that information. These starting URL can be arbitrary URL, but are often very popular, and the site contains many links such as Yahoo!) ( .

Responding to a Web space domain, according to the IP address or country, each domain search for an end to the space.

Search the information gathered various types, including HTML, XML, Newsgroup articles, FTP file, word processing, multimedia information document.

The realization of search with distributed and parallel computing often technology, in order to improve the speed of information found and update. Commercial search engine that can reach the information page. Every millions
2 index

Index function is to understand the search information search, extract index, and used to generate documentation of library document indexing table.
Index is objective and content index of index of two types: objective and document semantic content irrelevant, as the author’s name, the URL, update time, coding, length, Link Popularity (are); etc. Content is used to index reflects the document content, such as keywords and phrases and vocabulary weights, etc. Content index of single index and can be divided into many index (or phrases index) two kinds. A single index for English speaking English words, easy, because the words are extracted between natural separators (space), As for Chinese language, must be written for words segmentation.
In the search engine, the general to a single index weights and a fu, the index of the document, and used to distinguish the correlation calculation results. Using the method of statistical information is commonly, and the probability method. A method of extracting phrase index has statistics, probability method and language learning.

Index table generally use some form of inverted List (List), namely the Inversion of the relevant document search index. Index table could be recorded in the index of document retrieval device, so that the calculated between index or close relationship between adjacent proximity (.).

Indexing can use centralized index algorithm or distributed indexing algorithm. When the data is very large, must achieve Instant index (the Indexing), otherwise can’t keep the speed of increase sharply information. Index algorithm for performance index (such as large-scale peak query response speed) has very big effect. A search engine in the effectiveness depends largely on the index of quality

3 retrieval

Retrieval function is according to the user’s query in rapid detection of index, files and documents, the correlation of query evaluation results of the output will be sorted and achieve a user relevance feedback mechanism.

Retrieval device used information retrieval model has set theory model, the algebraic models, the probability model and hybrid model.

4 the user interface

The user interface is input user inquires query result shows, provide customer feedback mechanism between. The main objective is user-friendly, high efficiency, search engine to search engine from take effectively and timely information. User interface design and realization man-machine interaction using the theory and method, in order to adapt to human habits of thinking.

User input interface simple interface and can be divided into two kinds of complex interface.

Simple interface only provides query strings of user input text box, Complex interface allows users to restrict inquires, such as logical operations (and, or, not; -) and close relationship between adjacent, NEAR), (the scope of domain name (e.g., edu. Com). The position (such as title, content, information, length, etc. Some companies and institutions are considered the standard for inquires the option.

4 and the future trends

Search engine has become a new research and development fields. Because it will use the information retrieval, artificial intelligence, the computer network, the distributed processing and database, data mining, and digital library, natural language processing in the fields of theory and technology, and so has the comprehensive and challenging. The search engines have lots of customers, a very good economic value, so the world of computer science and information industry, the focus of research, development, and very active appeared many notable trends.

1 very attention to improve the accuracy of the information, to improve the effectiveness of the retrieval

Users in the search engines for information query, not very much attention back, but the result is consistent with their requirements. For a query, traditional search engine frequently returns, hundreds of thousands of millions of document, users had to sift in the results. To solve the phenomenon results present too several methods: one is obtained through various methods in the query of users without express real purpose, including the use of intelligent agent tracking users, analysis of user model retrieval, Using correlation user feedback mechanism, tell search engine which documents and their relevant (and related requirements, which are not related degree), through multiple interactive step by step. Two is to use Text classification (Text Categorization) technology will result classification, use visualization technology, users can display classification structure through his only interest category. Three is to site content, reduce assorts assorts or the amount of information.

2 the information filtering based on intelligent agent and personalized service

Information intelligent agent is another kind of using Internet information mechanism. It USES the field model automatically (such as the Web knowledge, information processing, and user interests related information resources organization structure, field, user model (such as user background, interest and behavior style) knowledge, information collection, index, filter (including interest filtering and bad information filtering), and automatically will be of interest to users, user useful information submitted to the user. Intelligent agent has constantly learning, to adapt to the information and user interests dynamic changes of ability, thus providing personalized service. Intelligent agent, also can be in the client can run on the server.

3 the distributed structure to improve system performance and scale

Search engines can realize by centralized system structure and distributed system structure, two methods is special. But when the system to certain degree (such as scale to billion) number of pages, must adopt some distributed method, in order to improve the performance of the system. Each part of the search engine, in addition to the user interface, can undertake distribution in search: can machines on mutual cooperation, mutual division, in order to improve the information found information found and updated speed, Index can be index distribution in different machines, to reduce the requirement of machine; index Can search on different machines of document retrieval parallel retrieval, in order to improve the speed and performance.

4 attention across language retrieval of research and development

Cross the information retrieval language user submitted by refers to the native queries, search engine in the languages of the database information retrieval, return can answer all of the questions of language user documentation. If plus machine translation, return can with the native language. This technique is still in the initial stage of study, the main difficulty lies in between language expression and the corresponding semantic indeterminacy. But for the economic globalization, the Internet today, across national borders is very important.

Five, the academic research

Current search engine of commercial development is very active, each are big the search engine companies are spending heavily developed search engine system, but also continuously emerging new characteristic of search engine products, search engine has become one of the information industry. In this case, the search engine technology in the field of academic research universities and research institutes. Stanford university, such as in the digital library development projects in the search engine, Google search, the efficient Web information document of correlation, large-scale index evaluation aspects of research has achieved very good results.

The American institute NEC Lawrence c. Lee and Steve Giles 1998 and 1999 for two consecutive years in the journal nature and science magazine articles on the research on search engine technology. The famous information retrieval conference TREC also increased since 1998, the Track Web document and other types of Web document retrieval properties in different places, and will test in large-scale Web library (such as is 100 gold bytes) on the performance of information retrieval algorithm.

Sponsored by the American Infornotics company of search engine from 1996 international conference, held once a year, to summarize the search engine technology, discussion and prospects, participants are famous the search engine companies, universities and research institutions for the scholars, search engine technology has played a very good role. Another like IEEE international conference, man-machine interactive web conference has more and more about search engine technology research published articles.

China has successively, Peking University, tsinghua university and national intelligence research center and so on universities and research institutes in the search engine technology research and develop a few good system. If by Peking University network laboratory developed “tianwang” Chinese search engine (http://pccms.pku.edu.cn:8000/gbindex.php), in the system and the system performance in size to the search engine system abroad medium for domestic users technical level, provide good service and Internet search by customers.

Want to do search engine optimization on website, you must do a lot of search engine research work. Such as submitted to each big web search engine, check the page, and pages keyword density in search engine rankings inside page.

The Web is a CEO in foreign countries still popular search engine optimization software, it is very strong, the function of the latest edition of 7.5 provide twelve different kinds of SEO tools for your website, accurate monitoring report, and the optimal solution is reasonable. Currently, free charge and general users, free version of the function also can achieve good SEO. If your English is good, then you can use this software on your website some optimization.

Search Engine Optimization Starter Guide
http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

The Eight Search Engine Optimization Technique
1, understanding how the search engines and how to grab web pages indexed
You need to know some basic working principle of search engine, the difference between each search engine, search robot (SE robot or a web crawler) how to work, search engine ranking in the search result how, etc

2, Meta tags
Mainly includes topics (add), website describes (had), and Keywords (Keywords) and some other hidden text as the Author (Category), Language), (directory (coding languages), etc.

3, how to select the keywords in your web pages and placed keywords
Search keywords. Use keywords analysis and selection is one of the most important work SEO. First to determine primary site keywords (usually in a 5), then these and optimize the keywords, including keyword Density (Density), the correlation Relavancy () (Prominency), etc.

4 and understanding of the major search engines
Although there are thousands of search engine on the web, but the decisive role of flow is so several major is English. For example, Altavista Inktomi Google, etc, The Chinese have baidu, sohu. Different search engines to grab and index page, sorting rules are not the same. Also understand each search portal and search engine, the relationship between such as Yahoo and AOL web search with Google search technology is used, MSN Looksmart and Open Directory.

Five, the main Internet directory
Yahoo itself is not big, but a search engine, Open Directory of the web Directory, and also is the main difference between search engine is collected in different ways of the site’s content. The Directory is mainly includes the artificial edit web homepage, Search engines are automatically collect, besides the homepage to grab the content of the page.

6, PPC search engines
Search engines also need profit, as the Internet business is more and more mature, search engine began. The most typical is popular suggestion and baidu, including Google ads project how. More and more people through the search engine to click on ads to locate the commercial website, it also is optimized and the rank of knowledge, you must learn to use the minimum advertising to obtain the most click.

7, search engine
After finished the website, don’t lie there waiting for guests to let others down. You find, the simplest way is to submit (editor) to search engines. Although free is no longer the Internet search engine (at least) mainstream - if you are commercial website, the major search engines and directories will require you to pay to get recorded (such as Yahoo to 299 dollar), but the good news is that (at least so far) biggest search engine, Google current or free, but it dominates the search market 60%.

Eight, the Link exchange links with extensive degree (are)
Web content on the way of Hypertext (Hypertext links to each other), website. Besides between search engine, people also day by different sites to link between Surfing (.) other web Surfing the web link to you, the more you will gain more traffic. More importantly, your website’s external links, more will be search engine that its importance, thereby giving you higher rankings. So, you must spend a lot of energy to do and others do link exchanges.

In some time ago, a man of SEO training consultation inquiry I how to improve the site credibility this problem? Due to time is gold, so I made the general recommended his general website to gold. Today, the summary of the main part and share:
As we all know, the credibility of the web site collected, weight, all have very important aspect, to discuss about how to improve now site credibility:

1. About us page: detailed and true company background and history, scope of business, etc.
2. The website: ICP record permission.
3. Service process: let customers fully understand the whole process, make services more transparent.
4. The price list, according to the different services, offer range are given accordingly.
5. Customer: customers are more willing to receive case third-party assessment.
6. Contact: detailed and complete, many ways of contact, and provide the location map instructions.
7. The number of web page number: at least 50 pages, enterprise site.
8. Original content: customers do not like the rounds.
9. The copyright message: correct writing copyright information. This declaration shall be protected by law, the content of refuse. Reprint The privacy statement: to customer information, information to users privacy protection.
11. No words: customers will want to see, “web image, not proofreading service quality is suspended.”
12. Partners: partner links and partners stand inside reports.
13. Professional term: use noun, but do not affect professional users, and easy to read.
14. Enterprise news: lists the third party to all kinds of report.
15 the website links to check: make no invalid links.
16. Advertising appropriate: don’t put irrelevant ads.
17. Links: only and customer, government and industry renowned websites link.
18.stop free consultation: provide 400 or telephone, at least 800 free online advice or comments to this.
19. The proof of business: providing business license and industries related inspection certificates, licenses, legal photograph, etc.
20. The company blog: people maintain a blog, similar HeiBanBao Google. Users more trust blog content.
21. Company photo: photos of company employees, group activities.
22. Keep update: occasionally to articles professional articles, reports, fun, etc.

What you must Not Do in SEO
Many beginner seoer are always more or less do some illegal tricks, or some so called optimization process which does not need to do or even not encouraged to do; I have listed a few steps of what “not” to do for SEO novices as reference guide:

1. don’t blindly follow reference tutorials, Now the world has many various kinds of tutorials, these tutorials level and eating, there is also the webhost, half a bucket of water, and the written content is similar in many of those who don’t really understand, the optimization of course people are put before the people brought under disguise, regardless of the course content, have good technology, the whole into his own course. If novice just start reading course with those bad books is to learn, it inevitably are misleading to go wrong, the first step on the road to seo. In this wants to introduce our predecessors book: HuJieBao seo tutorial.
2. don’t blindly use the method above tutorial Many tutorials are written for several years, there is knowledge, although most basic knowledge, basic skills, but after all is the search engine in the algorithm is everyday, some knowledge is outdated and introduced some methods of inside and will not effect, even with failure. If you don’t discover, innovation, to practice, but blindly to obsolete methods, you said you would have effect?
3. don’t loose hair links, Outside of a website chain is very important, and how to obtain a high quality the chain that is that many people have trouble. Chinese development ability and ability is very strong, so break another mass software, first message, then BBS indiscriminately indiscriminately, blog comment cluster, blog, a large number of reference group, the entire mass tools Internet badly messed up. The group has become a waste, not only makes the website links to promote rankings, might make lower rankings, some even as the website to cheat.
4. don’t blindly suit, In the online see some words, many people do high flow of the website ranking earn how much money. So as you follow the flow, do a new website, registered domain, purchase space, hang website began to optimize the word. A month for two months past, spent many thoughts on the point, without effect, to end up with a lady himself again, how many resources waste of human. We think: calm down to think of you as a novice, a optimizing experience, how you haven’t optimize resource with other than those of optimization, ranking veteran in front of all those people are optimized, the ranking than they are, they are more than the technology of their resources. These things you have?
5. don’t simply learning, Seo, of hard to get that. I think nobody dared to say he has put all learned. Seo, Seo need is his study, found. If you always waiting for someone to take his knowledge and experience sharing, those who are quick out-of-date things, you just holding the baby, you stupid knowledge in others only forever to turn back the ass.
6. don’t halfway, Do seo is need a great deal of patience and perseverance, if you think yourself don’t have these two things, so I advise you still don’t learn to seo. Do need study site code, seo web site, streamline code optimized website keywords, analyses the internal structure, looking for quality, observe the keywords ranking chain etc many complex work, these need a lot of patience and perseverance. For example, some popular keyword, you want to go ahead, website ranking do less time to two or three months, will YiNianBanZai, you say you have the patience to do?

Differences between Website Optimization and Search Engine Optimization
The basic idea of Website Optimization is optimized your website through the function, structure, the content of the key elements of the website design, reasonable function and manifestation of the optimum effect, can fully show the Internet marketing function within a particular website for enhancing user experience. From three aspects including site optimization for users of meaning: to obtain information on the network environment optimization, the search engine optimization (etc), and the optimization of site operation and maintenance.

Comparing to Search Engine Optimization, it is not by just how the search engines rank & rules, more important is how search engines obtain information provide convenient result for users; search engine optimization is the highest goal for end-users, not for search engines.
What does search engine optimization should pay more attention to? Actually very simple, it is the basic elements: internal web site structure, Web content, Web site service function and structure, especially in web site content and optimization is most important. “And that” search engine optimization is the highest realm forget search engine optimization.

From this we can see, the real value of search engine optimization is the basic elements of the website construction design, make its professional for users to obtain information, but also for search engine retrieves information - website optimization of the starting point and the ultimate purpose and search engine users is same, it is to give users access web information provides the convenience, so fundamentally, website optimization is to users to search engine optimization, and the optimization. This means, website optimization and search engine rankings SEO services essentially distinguishes, website optimization is to use network marketing guidance thoughts to guide the website construction site basic elements of the specialized design, is a systematic and global work, allowing web users to better implementation of information transmission network marketing purposes, Only in local search engine ranking, the key to achieve in search engine rankings of the retrieval results in front, the starting point is adapt to the search engine to search instead of user relay valuable information. In the method, using the search engine ranking service usually notice some external factors, such as the user does not stack of keywords, increase the external links, rather than on the website for reasonable design of internal factors.